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Knowledgebase: PPC BizBox
What Is The Difference Between A Mini Audit And A Full Audit?
Posted by on 11 July 2014 04:15 PM

The difference between the Mini Audit and Full Audit is the following:

Mini Audit

A Mini Audit is an external view of the adwords account in real time.

If there are no ads that are scheduled at the time of pulling the 

the report, they will not show up in the PPC Prospector.

They are ads that can be observed without having access to the Company's

Adwords Account.

 

Full Audit

A Full Audit is the internal view of the Adwords account.  This is where 

you have access to everything even if the ads are not being shown at 

that specific time.  This is the meat and potatoes of the account.

 

 

 

 

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